One way photovoltaic power is spreading in other parts of the country is by firms installing their solar cells on top of other companies' buildings – basically, leasing roof space and sharing the resulting income from electric generation.
A Delaware company called CitizenRe wants to bring that model to homeowners. It's trying to establish a "rent-a-solar-cell" model around the country, using local agents recruited in an Amway-like, network-level marketing model. Kesty, who has a degree in environmental studies, thinks people who want to cut greenhouse-gas emissions will jump at the chance of getting solar power with fewer hassles and without having to invest in the hardware Details are still meager This lack of details has produced plenty of skeptics who don't believe the cost of building and installing small arrays of photovoltaic cells on thousands of roofs can be covered by the power they generate. |
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