First came hippies, followed soon by yippies, then preppies, yuppies, buppies and guppies. Now meet the "scuppies": socially conscious upwardly mobile persons.
You know these people because they're everywhere. They eat, drink and sleep organic. They think it's easy being green. They want to live well while doing good.
"You can't throw a stick and not hit one in Starbucks or the Whole Foods parking lot,"
"My whole living room was done by Novica.com," the do-gooder artisan-promoting website.
"I wondered, why can't we be socially conscious and upwardly mobile at the same time?"
Failla
says he invented this latest neologism 10 years ago
Failla has published "The Scuppie Manifesto" on his website (scuppie.com)
The goal is to make green the norm, not the expensive alternative.
Every generation has its own -ppie acronym for describing groups of like-minded people. How come?
Will the term "scuppie" last as long as, say, hippie?
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